Arena Introduces New Suit for Swimmers at the Olympics

FOXBOROUGH, MA, August 2004 - As sponsors of 20 national federations and key athletes in the swimming world, Arena will unveil a new technical body suit in time for the Olympics. The new suit, called Powerskin Xtreme, will be seen for the first time in competition at the Games in Athens. By using a set of development principles based upon the ergonomic characteristics and biomechanics of a human body in motion, Arena was able to build upon the strength of Powerskinâ to produce the perfect suit...Powerskin Xtreme!

MAXIMUM GLIDE and PERFORMANCE Arena Riblet Technology, developed in conjunction with the Polytechnic Engineering University of Milan, Italy, offers unsurpassed glide benefits. Riblets on the surface of the fabric create the effect of water moving over water by reducing vortices typically created on smooth bodies moving through the water thus improving glide. This has been achieved with a minimum of water absorption reducing excess water weight or ballast. This technology is used for the predominant fabric in a Powerskin Xtremeâ suit.

PERFECT FIT, COMFORT AND MUSCLE EFFICIENCY
Arena engineered Powerskin Xtremeâ to deliver:

- Intelligent muscle compression to the torso and legs reduces muscle vibration and allows for optimal blood circulation which slows lactic acid build up.

- Unbeatable flexibility for enhanced freedom of movement.

- Unmatched grip on the body.

These benefits are achieved with the use of two additional fabric technologies. These two fabrics are integrated into the design at key zones on the swimmer's body for optimal performance.

According to Bill Bettencourt, President of Arena in North America, "Arena is the preferred technical brand within Europe and many other countries around the world. The original Powerskinâ launched during the 2000 Olympics brought dramatic attention to the brand in North America. We are confident that Powerskin Xtreme will secure our position as the technical leader within the swimming industry."

The new PowerSkin Xtreme suits can be viewed on www.teamarena.com.

Arena is a leading manufacturer of athletic performance apparel and equipment with a strong heritage in aquatic sports. Many of the world's top athletes choose to compete in Arena technical products. Based in Massachusetts, Arena North America can be contacted through its website at www.teamareana.com or by calling toll free 1-877-88-arena (1-877-882-7362).